No agency will tell you this. We think you should know before you spend a dollar.
Where It Works Well
B2B SaaS with happy but quiet customers — Your product is genuinely good but your users aren't posting publicly. This is the classic Visibility Gap.
Competitive categories with stale AI defaults — AI keeps recommending the same 3 incumbents. If your product is genuinely competitive, we can build the evidence trail.
D2C brands in categories where people ask AI for advice — "What protein powder should I buy?" If your category gets AI queries, reviewer consensus matters.
Correcting AI hallucinations or misconceptions — If AI is saying something factually wrong about your product, we can build the corrective signal.
Where Results Are Marginal
Extremely competitive categories with well-funded incumbents — Competing against Salesforce or HubSpot in their primary categories takes significantly longer.
Categories with very low AI search volume — Fewer than ~50 people/month asking AI about your category means the ROI may not justify the investment.
Products that are genuinely not competitive — Honest reviewers will say that. We're not a reputation laundering service.
Where You Shouldn't Bother
Heavily regulated industries — Healthcare, financial services, and legal have strict rules about third-party endorsements.
Categories where AI defaults are factually correct — If the competitor genuinely is better, fix the product first.
Pre-product or pre-revenue companies — You need a product reviewers can actually use.
Anyone looking for guaranteed outcomes — We cannot guarantee specific AI rankings. If someone promises that, they're lying.
What We Can't Control
AI model providers can change how recommendations work at any time
Platform algorithm changes may affect content visibility
Competitor activity — if competitors invest similarly, the playing field levels